Agent Spotlight
“People tell me they see me everywhere. That’s because of my ads.”
Shelby Cannon did not come from real estate. She managed premium accounts and ran turnaround operations at restaurant chains across the country. When she lost her mother, she was forced through real estate transactions for the first time. The service was bad. She knew she could do better. That experience lit something in her.
She entered real estate to provide what she never received.
She is in the top 5% of her market in western Colorado. Yet, she is not a door knocker. She is not a cold caller. She runs ads.
She learned the hard way first. Running campaigns manually out of the Facebook backend, inside a coaching program that taught her the craft. That is also where she found StreetText.
“Transitioning from doing it completely all on my own on the backside of Facebook to StreetText... I could probably do an ad in 10 seconds.”
Her follow-up strategy is just as deliberate. She calls new leads immediately, bypassing her VA for the ones who fill out every field.
“I am not a door knocker. I am not a cold caller. I would rather pay $3 a day to see those people than go knock on their door.”
Her strategy is straightforward: get in front of people who are already thinking about real estate, then stay in front of them. Not just with lead ads. With listing videos, home value requests, postcards, and remarketing ad bundles rotating fresh content every 24 hours. Three bundles. A dollar a day each. Running every day.
“You cannot measure your conversion rate just by the leads that converted. I cannot count how many times I have walked into a listing appointment and they say, I see you everywhere. That is because of my ads.”
In her first year with StreetText she closed 6 additional listings from the platform. Today, she’s averaging a 3% closing rate. “Which is a great conversion rate for any lead source, period.”
“If you treat it like a cheap lead source, it is going to be a cheap lead source.”
As the closings came in, she reinvested. First a VA to handle follow-up calls so nothing slipped. Each closing funded the next level. That is what the system looks like when it compounds.
“Always reinvest. Every time I have a closing from StreetText, reinvest in something better. Run your business like a business, and StreetText will skyrocket your business.”
